Are you planning to launch your website or revamp the existing one to enhance your business? Website design and development services are readily available in every nook and corner. But does that mean that it will give the some output when it comes to business impact and growth. Not really.
Why do businesses need website?
Firstly, let’s identify our reasons for having a website. Some of the common reasons are:
- Customers ask for the website address.
- It adds credibility to business, especially small businesses.
- It looks good on the visiting card.
- To communicate about our products and services.
- To generate leads out of it.
- It saves marketing spend compared to cost of brochures and print ads.
The list can go on and on. But what are the key factors which will help you serve the purpose? What do people expect when they visit your website?
Some important facts related to a website are:
- 97% consumers use digital sources to make their decisions regarding purchases.
- 96% of visitors to a website are actually not ready to buy that particular product.
- Landing pages help you generate more leads.
- The first impression is made by the design and content in 0-8 seconds.
Hence it is crucial for businesses not just to have their website but a website which meets customers’ expectations.
Tips for an Impressive Website Design:
We acknowledge that website design is important to business and that the first impression is so very important. But design is not the only parameter, there’s a list of factors which influence a website’s performance. Some of them are:
Stunning visual design. The design should be visually appealing yet user friendly and simplistically placed. Simple typography avoids distractions and helps the user focus on important pieces of information. It is time to replace background images with attractive, and lightweight CSS3 gradients.
Clear and irresistible call-to-action. Without a call-to-action (CTA), the traffic may not lead to business sales. Decide as per your product and target audience on what CTA needs to be promoted to get the engagement with prospective customers.
Responsive design. With so many screen sizes and resolutions, business should have a responsive website which caters to all sizes and resolutions. It should also be compatible with different browsers.
Parallax Scrolling. One of the latest trends demands that your design should allow multiple elements like images etc. to move individually while a user scrolls down the web page. This user engagement increases the time spent by users on your website.
Fast loading. Users expect to see the pages quickly. And when they are surfing on the mobile device, they wish to have the same speed as it is on desktop. Even a 1 second delay in loading of your website can lower conversions by 7%. in your site speed can result in a 7% reduction in conversions
Follow these best tips while designing an impressive website for your business. But don’t neglect the content strategy and watch the rising traffic that it drives to your business.