A small business may feel that it is an additional cost to have a website for their business. But the fact is that more than 81% of consumers opt for online research before making a purchase. In the light of these facts and the digitization around, do you still feel that your business can do well without a website. Read on to free yourself from the illusion.
The Vital Reasons to have your Own Website:
Online Presence: No matter what line of business you are into, a website allows the company to connect and communicate with the mass audience directly. Being too busy or not having much knowledge about the digital world is a lame excuse. Remember, business is all about being ahead in competition and hence short cuts won’t work when it comes to online visibility.
Your First Impression: First impression counts. Today, this impression comes through online reviews and ratings. Facebook and Google are predominantly being used to create an opinion about the product and services. No wonder you would want to have the best possible first impression. Your website will showcase you the way you want it to.
Customers’ Expectations: Researches reveal that more than 50% of the consumers look for brand’s website to find product information. If they fail to find answers to their questions ASAP, they might plan to switch to another brand at that very instant. You know how impatient people can be!
A Social Proof: Today, we all want to be sure of our decision of buying a product and the most apt way to is hear it through consumers’ online reviews. Decisions of ninety percent of consumers are influenced by online reviews.
Cost Effectiveness: Before initiating the project, you are clear about the cost involved in website development which is not the case with your brick and mortar store. With a professional website, it is possible to draw tremendous business benefits with a strategically developed website.
The Competition: Consumers search for a particular product starts from their social network . They look for recommendation from their peers and do their online research. Educational material, reviews, and testimonials are largely influencing their views once they have identified what they need or want.
No More Window Shopping: Gone are the days when window shopping in your local streets was the only way to find out what is available in the stores. The online searches on Yahoo, Google, Bing and other search engines and booming offers plundering over the online e-commerce portals is steering their choice of where to shop next. Be it a coffee shop or your routine groceries.
Website equals Business: A website is your direct communication with your prospective customers. Yet it is important to realize the fact that a bad website might actually get bad results. Little effort can give you amazing results. Beware, no website is not better than bad website, both are bad for your business.
The more professional your website looks, the more probability of reaping the profits. Are you ready??