Have you looked at your website lately? If not, do it right away and see it through the eyes of your customer. Perplexed? Shocked? Yes, it is time for you to Re-Design Your Website or keep it on your urgent ‘To Do List’ to approach a perfect business partner.
If you are still wondering whether this decision is needed or not, continue reading this article for complete understanding.
When is the right time to redesign your website?
There is no calendar duration which specifies that it is time to revamp your online presence. In earlier times, people used to be satisfied with a website for long many years which later shrank to around 5 years. But if any of these signs are visible, then it is indeed time to redesign your website.
Business Growth: If you are not getting traffic from your website, it indicates that the website is failing to serve its purpose of engaging and attracting new customers.
State of the art representation of your Brand: The newly updated website is a communication that your brand is aware of the trends. It is healthy, alive and active with forward thinking. It showcases your brand’s evolution, offerings, and values.
Updated and Informative: Studies reveal that 97% of consumers do their online research before making purchases. This implies that your website should not only showcase what you are and what you offer but it should add value in helping the visitors with information which will add contribute in their decision making.
Stay ahead of the competition: The need for website update also depends upon the industry. Different industries may exhibit different website lifecycles. Fashion and food need to be more vibrant and trending whereas manufacturing and B2B sites can manage to wait and watch for a while. Yet, irrespective of the industry, you should be ahead of the competition.
User-friendly: A website should be able to clearly talk about your business just like you do when you meet a new customer. It should summarize your core services, and provide the information what they might be looking for. A clear Call-to-Action (CTA) is an added plus for the business. Well organized and user-friendly website serves the purpose.
Responsive: In today’s time, almost every person searches the internet for visiting the newly discovered information or quenching the curiosity. These searches are done instantaneously through their mobile devices. Hence, you must be prepared to extend a great user experience despite the medium of search. The screen sizes also vary and your website will be able to cater to all of this by being responsive.
Adding functionality: In case you now plan to sell the products through your website or manage website content, you may consider redesigning your website by using a more effective Content Management System (CMS) this time. It will provide you ease to update and manage the website.
This New Year, reach us to partner for Re-Design Your Website and ensure business growth.
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